August 19, 2017

The Marketing Trigger That Will Boost Your Sales

October 19, 2015 Sally Ormond

Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in order to get your customers to buy.

A Sales Pitch isn’t A Relationship

September 25, 2015 Paul Gillin

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work.

5 do’s & don’ts of B2B lead qualification

August 21, 2015 John Coe

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. As an information junkie, […]

Lead Generation Is Now On Slideshare

July 31, 2015 Chris Crum

LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience.

We’re All On The Same Side in Sales

July 6, 2015 Alex Boyer

Podcast: Play in new window | Download Marketing Podcast with Ian Altman There was a time, a really long time, where selling was compared to winning a game, outflanking your opponent or capturing your prey. And maybe when the seller held a few of the cards there was some truth […]

Attract more sales enquiries with these 4 tips

June 1, 2015 Jim Connolly

How easy do you make it for prospective clients or customers, to spend their money with you? That may sound like an odd question. After all, every business owner should be making the purchasing process as effortless as possible. As you know, this is not always the case. In fact, […]

Content meets the B2B buying process

May 1, 2015 John Coe

We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it.  But like most good things, such as Texas BBQ or Chicago deep dish pizza, we tend to overdo it! As a result we’re into […]

What Does the New Sales Leader Look Like?

April 3, 2015 John Jantsch

The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization. Does this suggest that the quota carrying experience of the current sales leader is no longer a valid marker of […]

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