June 23, 2017

Businesses need Human Contact in Sales

October 17, 2008 Mike Moran

I work with a lot of big companies to help them adopt or expand Internet marketing practices, and one group is often decidedly less enthusiastic than the others: the sales team. Sure, some of the other groups are nervous and possibly unsure of whether they can do it, but the […]

Increase Conversion Results With Omniture SiteSearch

September 19, 2008 Rocky Fu

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced Omniture SiteSearch, an on-demand solution providing marketers with greater control and increased conversion results through analytics-powered site search. Marketers can now automatically guide visitors to the highest converting products and most relevant content based on analytics-driven business […]

Demand Generation: How Good Are You?

September 8, 2008 Jon Miller

How do you know if your demand generation is good enough or when it’s time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation.

Get People to Fall in Love With Your Product

August 26, 2008 Stacy Karacostas

I do a lot of public speaking. And just this week I heard a number of small business owners in the audience commented on how hard business is right now, what with the economy and all…And how so few people are buying whatever it is they are selling. Now, on […]

Marketing Dive to Drive Sales in Existing Customers

August 8, 2008 Bob Sullivan

According to a joint study by the Association of National Advertisers (ANA) and BtoB Magazine, the marketers’ role is evolving beyond their primary function of communications.  The survey, conducted in February and March by research firm Guideline, is a follow-up to a previous ANA survey, which found that 70% of […]

The Value Of Perception

July 24, 2008 Aaron Wall

Rich Schefren recently interviewed Dan Ariely. The recording is freely available online here. In the call Dan highlights how companies can increase perceived value and get their customers to spend more by creating a decoy offer, which is discussed in the first chapter of his Predictibly Irrational book. The decoy […]

How Effective Is Your Website As A Salesperson?

July 9, 2008 Stacy Karacostas

I just finished reading Jason Lee miller’s terrific post on Web Pro News “24 Ways to Get and Keep a Customer“. In it, he references a Future Now’s 2007 Retail Customer Experience Study that every business owner with a Website should be aware of. The study states that a 2007 […]

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