I work with a lot of big companies to help them adopt or expand Internet marketing practices, and one group is often decidedly less enthusiastic than the others: the sales team. Sure, some of the other groups are nervous and possibly unsure of whether they can do it, but the […]
Here are just a few excerpts from a comprehensive article by Marshal Larger about the growing pricing optimization software marketplace, The Price Is RightYou Hope:
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced Omniture SiteSearch, an on-demand solution providing marketers with greater control and increased conversion results through analytics-powered site search. Marketers can now automatically guide visitors to the highest converting products and most relevant content based on analytics-driven business […]
How do you know if your demand generation is good enough or when it’s time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation.
I do a lot of public speaking. And just this week I heard a number of small business owners in the audience commented on how hard business is right now, what with the economy and all…And how so few people are buying whatever it is they are selling. Now, on […]
According to a joint study by the Association of National Advertisers (ANA) and BtoB Magazine, the marketers’ role is evolving beyond their primary function of communications. The survey, conducted in February and March by research firm Guideline, is a follow-up to a previous ANA survey, which found that 70% of […]
Rich Schefren recently interviewed Dan Ariely. The recording is freely available online here. In the call Dan highlights how companies can increase perceived value and get their customers to spend more by creating a decoy offer, which is discussed in the first chapter of his Predictibly Irrational book. The decoy […]
I just finished reading Jason Lee miller’s terrific post on Web Pro News “24 Ways to Get and Keep a Customer“. In it, he references a Future Now’s 2007 Retail Customer Experience Study that every business owner with a Website should be aware of. The study states that a 2007 […]