August 19, 2017

Salesforce Explains CRM

January 30, 2017 SalesNewz

Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses. What is CRM? Salesforce explains to small business why CRM is important to them. The video is a little cheesy but helpful […]

We Sell Change… Not Products!

January 3, 2017 Staff Writer

“I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment. “What great marketers and great sales people and great organizations do is only one thing, […]

Microsoft Makes Skype More Seamless For Business

November 14, 2016 Staff Writer

Microsoft’s Skype did something very smart today, it made it possible to use Skype in guest mode and with that eliminated a choke spot for using it as a business tool. Often meetings happen spontaneously, someone emails a request to talk about a potential deal and then the teleconference platform […]

Make Email Prospecting Work by Being Non-Salesy

November 8, 2016 Staff Writer

I ran across a YouTube video by sales guru Marc Wayshak offering key tips for writing effective prospecting emails that decision makers want to open, read and respond to. The problem is most prospecting emails fail to engage the recipient because they are never opened. How to Get Your Recipient […]

Technology is Making Sales Personalization Easier

October 6, 2016 Staff Writer

Technology is impacting sales in a way never seen before as evidenced by Salesforce’s massive integration of artificial intelligence into all of their various clouds and products. At the Salesforce Dreamforce event much of the discussion is about how technology is changing the sales landscape requiring salespeople to adapt or […]

The Sales Cloud Gets Smarter with AI

September 20, 2016 Staff Writer

In a major initiative that has been in the works for two years, Salesforce is integrating artificial intelligence into all of its CRM cloud platforms. It enables any business to use clicks or code to build AI-powered apps that get smarter with every interaction. Their AI system learns from all […]

Happy Employees Increase the Bottom Line

September 8, 2016 Staff Writer

“Who here feels happy?” asked Sir Anthony Seldon, in a Google talk last year. Seldon is the author of the book, Beyond Happiness and Britain’s best-known headmaster. Sir Anthony famously introduced happiness, or well-being, lessons at his school, Wellington College. In 2011, he co-founded Action for Happiness, a body to […]

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