Closing a B2B sale is a process that involves understanding your customer and making them believe that your product or service will without a doubt improve their business. Your entire sales process should be built around that principal. 9 Expert Tips on Closing B2B Sales: 1. “How do you get […]
Amy Karam, author of the book, The China Factor:Strategies to Compete, Grow and Win in the New Global Economy, recently was interviewed at Google’s Mountain View campus, providing insight for companies to better compete. “The main intention of “The China Factor” is to equip western-based companies with strategies and tactics […]
LinkedIn has added a video option for LinkedIn Influencers in varied professions to offer advice. It appears that the video are spawned from questions created by LinkedIn, with many Influencers creating a video to a question. I imagine that the questions will eventually be opened up to others on the […]
“Due to the proliferation of wearable devices and technology, smart TVs, connected cars and household appliances, beacons, and other technologies, the consumer journey in 2026 will increasingly look like a pretzel that twists, turns and loops back on itself,” noted the Ovum study. “Consumers can start and end their shopping […]
Facebook advertising is perhaps the most powerful lead generation tool available to small business marketers right now. (I, of course, have to add the disclaimer that this could change and probably will within the next 18 months.) In 2016, however, it is one of the best, simplest, most affordable ways […]
Marketing Podcast with Danny Iny The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new set of tools.
Many people think of a “conversion” as a confirmed sale. It is, but that’s not the only thing that actually qualifies as a conversion. Every business is different. When it comes right down to it, a “conversion” can be almost anything:
Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in order to get your customers to buy.