March 27, 2017

9 Strategies to Closing a B2B Sale

August 10, 2016 Staff Writer

Closing a B2B sale is a process that involves understanding your customer and making them believe that your product or service will without a doubt improve their business. Your entire sales process should be built around that principal. 9 Expert Tips on Closing B2B Sales: 1. “How do you get […]

Selling in China Isn’t Business as Usual

August 9, 2016 Staff Writer

Amy Karam, author of the book, The China Factor:Strategies to Compete, Grow and Win in the New Global Economy, recently was interviewed at Google’s Mountain View campus, providing insight for companies to better compete. “The main intention of “The China Factor” is to equip western-based companies with strategies and tactics […]

LinkedIn Influencer 30-Second Videos Launched

August 7, 2016 Staff Writer

LinkedIn has added a video option for LinkedIn Influencers in varied professions to offer advice. It appears that the video are spawned from questions created by LinkedIn, with many Influencers creating a video to a question. I imagine that the questions will eventually be opened up to others on the […]

Wearable Devices to Drive In-Store Sales

August 1, 2016 Staff Writer

“Due to the proliferation of wearable devices and technology, smart TVs, connected cars and household appliances, beacons, and other technologies, the consumer journey in 2026 will increasingly look like a pretzel that twists, turns and loops back on itself,” noted the Ovum study. “Consumers can start and end their shopping […]

How to Build a Steady Stream of Leads for Less Than $100/mo

March 17, 2016 John Jantsch

Facebook advertising is perhaps the most powerful lead generation tool available to small business marketers right now. (I, of course, have to add the disclaimer that this could change and probably will within the next 18 months.) In 2016, however, it is one of the best, simplest, most affordable ways […]

Lead Conversations to Replace Lead Funnels

January 29, 2016 John Jantsch

Marketing Podcast with Danny Iny The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new set of tools.

The Marketing Trigger That Will Boost Your Sales

October 19, 2015 Sally Ormond

Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in order to get your customers to buy.

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