SalesNewz.com

Social Media marketing has fought for and won a seat at the marketing table. It’s no longer an add-on or an experimental component of the marketing mix, and many companies are investing a significant chunk of their marketing budget in social media.
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Falling market share and CEO’s being given the boot have decreased the value of Yahoo! lately, so could it be time for the board to consider selling the company?
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When I was at a client’s User Conference earlier this year, Steve Farnsworth caught up with me and asked a question about using analytics to refine content for increased sales. I’m a big fan of repurposing content and I noticed that the video itself never mentions me or my name and that people who read Online Marketing Blog might not see it.
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This means that the end of the tax free shopping on line party is starting to end, as Amazon cuts a deal with the state of California on collecting sales tax on sales to customers in the state. For Amazon retailers they should not see this, as it will be tacked on at the end of the bill and sent by Amazon to California’s empty tax coffers. What this means in the bigger picture is that this was an unwinnable battle, but one worth fighting.

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You’ve been told for years that you sell on benefits not features.  It’s one of those things you see stated again and again, yet there is a key element missing, which is essential if you want to get the best return on your marketing investment.  That’s what this post is all about.
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