Due to what has been coined as The Amazon Effect, 61 year old electronic retail behemoth H.H. Gregg is expected to file for Chapter 11 bankruptcy this week. After announcing last week the closing 40% of it’s retail locations (88 mega-stores) and 3 distribution centers for profitability restructuring purposes, sources […]
Marketing Podcast with Danny Iny The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new set of tools.
Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in order to get your customers to buy.
Podcast: Play in new window | Download Marketing Podcast with Ian Altman There was a time, a really long time, where selling was compared to winning a game, outflanking your opponent or capturing your prey. And maybe when the seller held a few of the cards there was some truth […]
How easy do you make it for prospective clients or customers, to spend their money with you? That may sound like an odd question. After all, every business owner should be making the purchasing process as effortless as possible. As you know, this is not always the case. In fact, […]
We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. But like most good things, such as Texas BBQ or Chicago deep dish pizza, we tend to overdo it! As a result we’re into […]
The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization. Does this suggest that the quota carrying experience of the current sales leader is no longer a valid marker of […]
Recently, I was asked to present my ideas on how salespeople can best compete in today’s sales environment. A great deal about selling has changed over the last few years, but mostly what’s changed is the way people buy and that’s what you have to understand in order to thrive […]