SalesNewz.com

Moderator:

• Gillian Muessig

Speakers:

• Heather Lloyd-Martin, President of North American Division of SuccessWorks
• Matt Tuens, Founder & CEO of AcuVox

The first speaker of the session was Heather-Loyd Martin, who started out by asking some vital questions, such as why do we actually build content, why are we supposed to focus on content and should we inhouse or outsource?

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The new Google Retail blog says that we’re already in the early parts of the retail shopping season. Many surveys show that people will spend more time researching their purchases and looking even harder for values.

Economists are predicting a very slow retail holiday, especially with autumn already in a slump. Online retailers stand to weather the storm a bit better, turning to search marketing, site redesign and refinement, and other ecommerce technologies to squeeze every dollar from their limited budgets.

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I work with a lot of big companies to help them adopt or expand Internet marketing practices, and one group is often decidedly less enthusiastic than the others: the sales team. Sure, some of the other groups are nervous and possibly unsure of whether they can do it, but the in-person sales team is usually downright gloomy. Sales people often see the Internet as a direct threat to their livelihood. They often say that sales people are the human face that the company needs to keep its customer relationships strong. I want to talk to you today about how the sales team has the right instincts on this issue.

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Here are just a few excerpts from a comprehensive article by Marshal Larger about the growing pricing optimization software marketplace, The Price Is RightYou Hope:
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Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced Omniture SiteSearch, an on-demand solution providing marketers with greater control and increased conversion results through analytics-powered site search. Marketers can now automatically guide visitors to the highest converting products and most relevant content based on analytics-driven business rules and online metrics. (more…)