Yes, the headline is campy, but there is no denying the battle for supremacy and which side has gained the upper hand. On the very day (April 13th) that Facebook’s Instagram Stories announced over 200 million daily users, shares of rival SnapChat dropped 1.2%. This is a notable dip in […]
Facebook advertising is perhaps the most powerful lead generation tool available to small business marketers right now. (I, of course, have to add the disclaimer that this could change and probably will within the next 18 months.) In 2016, however, it is one of the best, simplest, most affordable ways […]
It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work.