Author Archive

Conversion Optimization Tips That Make Your Site Awesome

Friday, April 27th, 2012

In a recent post, I provided a list of 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy. That post barely scratches the surface of conversion optimization tips you can implement to build a more user-friendly site that out-converts your competitors. But they are all fairly easy to implement, and it gives you place to start. (more…)

10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy

Friday, April 13th, 2012

If all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers! Unfortunately, conversion optimization takes a back seat to the age-old question, “Where are my rankings?” What businesses should be asking is, “Where are my conversions?” To paraphrase James 2:20, “But do you want to know, O foolish man, that rankings without conversions are dead?” (more…)

The Foursquare Save Button Arrives to Improve Sales Offline

Thursday, December 1st, 2011

Today Foursquare  announced their own social button to add to websites and it seems this is one many businesses should pay attention to. Yes, that’s right, another button to add to your site… (more…)