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Do you have an affiliate program yet?

If not, you should. And if you already do – or you regularly promote other entrepreneurs as an affiliate – then today’s article has a simple yet powerful tip to make your efforts more effective. (more…)

Have you ever run across a clearly talented entrepreneur, whose marketing materials didn’t come close to doing their services or products justice?

Ever read a business’ marketing materials or Website and still not really understood what they did or sold, who would buy, or why anyone would even want to?

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Why do you do any marketing or advertising?

It’s probably not just to put pretty pictures into the world… Or kill trees…

You want to get clients or customers, right?

Sure, a big goal is getting the attention of your ideal client and letting them know what you have to offer. But just doing that is not enough.

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I do a lot of public speaking. And just this week I heard a number of small business owners in the audience commented on how hard business is right now, what with the economy and all…And how so few people are buying whatever it is they are selling.

Now, on the one hand, you can absolutely work to market your product or service as something they really do need to solve a problem or achieve a goal. That’ll help sales. Because when money is tight people have to justify every cent they spend.

On the other hand, you can narrow your focus to those who are still buying. And someone always is, even when most people aren’t. You just have to find them and speak to them in a way that resonates with where they are at right now.

Or, on the third hand (3 hands, I know…I’m a bit odd that way. Alien baby and all that…), you could find ways to get people to fall in love with whatever you’re selling.
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I just finished reading Jason Lee miller’s terrific post on Web Pro News “24 Ways to Get and Keep a Customer“.

In it, he references a Future Now’s 2007 Retail Customer Experience Study that every business owner with a Website should be aware of.

The study states that a 2007 Forrester survey revealed, “only 26% of online consumers were simply satisfied with their shopping experience. This suggests a whopping 74% – three-quarters of online shoppers – weren’t even satisfied. And what of the remaining 26%? They weren’t delighted. They were merely “satisfied.” In other words, the shopping experience was, at best, adequate.”

Twice recently I was personally reminded of how bad some Website shopping experiences can really be-as well as what a stellar shopping experience is like. In the course of one day, I had shopping experience that ranged from frustrating, to great, to near perfection.

Let’s start with perfection… (more…)