Get People to Fall in Love With Your Product
Tuesday, August 26th, 2008I do a lot of public speaking. And just this week I heard a number of small business owners in the audience commented on how hard business is right now, what with the economy and all…And how so few people are buying whatever it is they are selling.
Now, on the one hand, you can absolutely work to market your product or service as something they really do need to solve a problem or achieve a goal. That’ll help sales. Because when money is tight people have to justify every cent they spend.
On the other hand, you can narrow your focus to those who are still buying. And someone always is, even when most people aren’t. You just have to find them and speak to them in a way that resonates with where they are at right now.
Or, on the third hand (3 hands, I know…I’m a bit odd that way. Alien baby and all that…), you could find ways to get people to fall in love with whatever you’re selling.
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