How To Make Your Sales Cycle More Efficient
Friday, November 20th, 2009Last week in a webinar with a group of high-performing salespeople and technical specialists, a salesperson asked:
Salesperson: “My company’s number one goal is to shorten the sales cycle. How can I do that?”
His question was timely and challenging. It seems as if your customers’ number one goal is to lengthen it! The economy and an environment of heightened skepticism have doubled or even tripled the length of the sales cycle in many industries. (more…)