SalesNewz.com

Here are several excerpts from a press release about a new free Aberdeen Group study about How Leading Companies are Optimizing Sales Through Data Integration and Analytics:

The economic downturn has placed even greater pressure on the sales function. Sales leaders must increase sales effectiveness while external forces reduce the number of real opportunities and threaten top-line revenue growth. Business leaders need actionable data to align sales behavior with business objectives and rapidly adapt to changes in the market.
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Here are several excerpts from an interesting post by Dave Stein, CEO and Founder of ES Research Group, What About Your Salesreps Who Work From Home?:

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Here’s an excellent post by Jill Konrath of “Selling to Big Companies” fame, Is your sales team making the numbers?, in which she interviews the authors of a new book she believes has the potential to shake up the sales profession.  Be sure to also check out Part 2 of her interview.

It’s been a long time since I’ve read a book that has the potential to shake up the sales profession! But Making the Number: How to Use Sales Benchmarking to Drive Performance, the new book by Greg Alexander, Aaron Bartels, & Mike Drapeau is one that will.

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Here’s an interesting post by Juan Gutierrez of Pandemic Labs, Viral Marketing: Is it the Flu or are we Infected?:

Viral marketing, a colloquial name given to a subset of social media marketing, is growing like a wild weed. Traditional marketing giants like Unilever and Comcast, to name a few, are increasingly active in using the SMM tools to promote their brands and interact with consumers.

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Here are just a few excerpts from a comprehensive article by Marshal Larger about the growing pricing optimization software marketplace, The Price Is RightYou Hope:
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