Author Archive

Mobile Usability Case Study and Conversion Rate Optimization

Friday, April 15th, 2011

A baseline for mobile growth

Real numbers and our plan going forward:

There is a lot spoken on the growth of mobile but not much actual data shared. SEOmoz recently posted trends for mobile in 2011 and I thought I would contribute to the discussion with a baseline for expected mobile growth based on real sales data.

(more…)

How To Make Your Sales Copy More Successful

Friday, January 29th, 2010

Good copywriting does more than just explain the details of a website’s products or services. It needs to speak to a person on an emotional level, giving them hope while getting the point across fast. It also needs to compel a person to take action.

The biggest weakness of the average website today is its copywriting. Getting an awesome design is the easy part of having an online presence; saying your piece – intelligently – is much more challenging. Yet that’s what makes sales

(more…)