SalesNewz.com

Sales and marketing strategies and ideas, in both the B2B and B2C world, are constantly transforming and the pace is rapid.

Everyone involved in the B2B world understands that extended sales cycles, along with extensive products and services, unquestionably distinguishes their marketing strategies and tactics from the B2C world.  There are two types of customers which mean two distinctive types of sales and marketing needs. 

(more…)

The Microsoft SMB IT and Hosted IT Index 2010 research report indicates that small and midsize businesses (SMBs) that use hosted services performed better fiscally than those that do not.

(more…)

According to a recent article in the American Marketing Association’s publication, Marketing News, experts say complete alignment is unlikely, but point out that key objectives are imperative
Those objectives include:

• Determining and agreeing on what constitutes a qualified lead
• Defining the responsibilities of sales and marketing to one and other
• Collaborating on setting goals and building a consensus on key metrics
• Creating a system for marketing and sales to share customer data and leads’ progress

(more…)

According to the 2009 Marketing Outlook Survey, the largest independent assessment of senior marketing executives today, conducted by the Chief Marketing Officer (CMO) Council, an astounding 48% of marketing respondents indicated that “senior management is mandating that marketing contribute to the bottom line by retaining and growing market share.”

(more…)

According to a joint study by the Association of National Advertisers (ANA) and BtoB Magazine, the marketers’ role is evolving beyond their primary function of communications.  The survey, conducted in February and March by research firm Guideline, is a follow-up to a previous ANA survey, which found that 70% of marketing organizations have been reorganized in the last 3 years.

(more…)