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Newsletter Archive: 2003
Closing the Sale With Tie-Downs
No matter how much time you spend with a client it will all be wasted if you don't close the sale. Many people start off with a great presentation, but somewhere they lose the client. They will call you, they will let you know, they have to think about it, but it all adds up to a potential loss.

http://www.salesnewz.com/2003/1211.html
12.11.03
The History Of Sales : Dale Carnegie Is Still With Us
I've recently been hearing sales companies talk about how they are 'helping their buyers buy' with a system that is the 'next thing' after Consultative Selling. After becoming familiar with their concepts and methods, I've come to believe they are correct: they are definitely on to the next iteration. But of what?

http://www.salesnewz.com/2003/1203.html
12.03.03
Let The Client Lead The Way
When I was a broker at Merrill Lynch in the late '70s and early '80s, I was trained to sell stocks using classic cold-calling techniques. My colleagues and clients were tough and fast-moving and wanted only answers. Quickly. I had to know my product and have my sales skills down pat. Smile and dial. Come in with a great opening. Wow them with sexy stocks and great numbers. Be clever and charming, and let the buyer think he was calling the shots.

http://www.salesnewz.com/2003/1107.html
11.07.03
Let's Teach Our Buyers How to Decide
Direct response has been a subset of sales. In its most simplistic definition, it can be defined as any medium that will get a product offer in front of the most appropriate purchasing audience, offer product information relevant to the target consumer, and make available a response mechanism so they can purchase the product.

http://www.salesnewz.com/2003/1030.html
10.30.03
The Ten “Golden-Rules” Of Selling The Way CEO’s Sell
Some of the most advanced sales tactics I’ve ever seen were demonstrated during a weekend seminar given by two purposeful, motivated, passionate salespeople who truly know how to build relationships with executives. These two pros are persuasive and relentlessly positive.

http://www.salesnewz.com/2003/1013.html
10.13.03
Eight Tips For Selecting A Sales Lead Management Service Company
1. Determine what your inquiry handling or sales lead management system must include. Construct a flow chart of the process, including the steps required and the time allotted to each.

http://www.salesnewz.com/2003/0929.html
09.29.03
Sales Lead Success Checklist
You've spent a great deal of time, effort and money putting together your sales lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales.

http://www.salesnewz.com/2003/0922.html
09.22.03
Opening the First Face-to-Face Meeting with a Prospect
What do you think of this opening with a prospect?

"I'm ______ from _____. Thank you for taking time out of your busy schedule to meet with me. I appreciate your time since I know this is your busy season. On the phone you mentioned you are looking to modify your X system. What I'd like to do today is talk about what we can do to help you meet your objectives."

http://www.salesnewz.com/2003/0918.html
09.18.03
Are You Selling To The CEO Without Knowing It?
CEOs take much the same energetic, visionary approach to buying as they do to selling. Whether or not you plan to sell to them directly, it behooves you to understand how they approach buying, as the head of the buying is usually the ultimate “Approver” within that organization.

http://www.salesnewz.com/2003/0822.html
08.22.03
Advice For The Shy Salesperson
There are several aspects to being persuasive, but from your question I will focus on the ones that are most related to "shy"; Confidence is a very important aspect for persuasiveness. Customers must feel you believe in your solution and are capable of delivering it. It is also very important in this environment for you to be appropriately aggressive in things like gaining access and follow-up.

http://www.salesnewz.com/2003/0729.html
07.29.03
Discussing Vs. Sending Price
In addition to connecting price to value, to help you justify your pricing there are a few more guidelines to follow when it comes to positioning pricing: don’t just send it, consider how you position it.

http://www.salesnewz.com/2003/0724.html
07.24.03
Close Prospects with Multimedia Presentations
Using motion, graphical elements, animation, audio and video, multimedia presentations are an excellent way to motivate, inform, and captivate a wide range of audiences.

http://www.salesnewz.com/2003/0714.html
07.14.03
The Sales Letter
Although e-mails have taken a front seat in business communications, the business letter remains an important communication medium for salespeople for more formal or complex situations. Also, since the business letter is used less frequently than even a year ago, writing a letter can be a way to differentiate yourself. One client puzzled me when he said he appreciated the handwritten note I sent. When I looked confused, he corrected himself by saying, “It was a real letter.”

http://www.salesnewz.com/2003/0627.html
06.27.03
Grow your business. Grow a charity.
We want to better understand your needs. By filling out an online business profile, you can help us send you more relevant, customized information to help your business grow.

http://www.salesnewz.com/2003/0626.html
06.26.03
Sell More. Travel Less.
Free One WebInteractive Software Agent License! Buy a 5 Concurrent User or higher of their Web Meeting Software and Receive a One Agent of WebInteractive Free!

http://www.salesnewz.com/2003/0618.html
06.18.03
Prospecting: Getting Through Voice Mail
When the salesperson described this to me I was intrigued - so I called and positioned Cyber Sales Tips and asked the prospect to call me back because I wanted the opportunity to interview him about his message. When I called the voice mail I not only heard his message but got insight into his approach by the delivery of his message. The prospect was positive, energetic, and sounded nice. I was pretty certain he’d call me back - and this CTO of a major retail chain did. Here’s what I learned from him:

http://www.salesnewz.com/2003/0616.html
06.16.03
Tips For Selling In A Highly Competitive Marketplace
The first challenge is for you to establish differentiation in your own mind. No two things in this universe are identical and if you think there is nothing special or beneficial in your offerings compared to your competitors, your prospects are guaranteed to follow suite. Look outside the technical features of your product to the level of service, speed of delivery, and the value you yourself bring in delivering what you sell. You need to position your capabilities so there is value. If you don't, the prospect won't see the value.

http://www.salesnewz.com/2003/0609.html
06.09.03
Always Ask About Competitors
Sometimes you can get so caught up in learning about the client's needs and so excited by your own enthusiasm for your solution, that you can miss asking about the competition even if the client mentions "competitors." Although you can, you may not want to ask about the competitor the minute the client brings it up, but you must get back to it.

http://www.salesnewz.com/2003/0603.html
06.03.03
Fire That Salesman
That salesman can’t sell anything! Fire’m!! This phrase has been uttered innumerable times by frustrated managers and executives who failed to make their numbers. The blame is always laid at the salesperson’s feet. He did not close, she did not get the account; and so it goes, but few stop to look at the reasons for the salesperson’s inability to bring home the proverbial bacon.

http://www.salesnewz.com/2003/0514.html
05.14.03
Strategies For Getting Past the Gate Keeper
Question: In telemarketing, if a gatekeeper, without transferring me over to the decision maker, says that we should send information across via e-mail and then says that they will get back to us if there is any need, how do we as telemarketers handle it? It just seems to be the best way of avoiding things adopted by assistants or gatekeepers, right?

http://www.salesnewz.com/2003/0421.html
04.21.03
Better flow charts and diagrams call for the right tools
Still using Microsoft® PowerPoint® to create org charts or diagram timelines? Then it's time to check out Microsoft® Visio®. Visit MSRightTools.com/Visio and register to receive your FREE Right Tools Toolkit, including trials of Microsoft Visio 2002 and other software, with guides and templates designed specifically for the work you do.

http://www.salesnewz.com/2003/0318.html
03.18.03
Hoover's Online 7-Day Trial! Make More Sales In 2003!
It's 2003 and the pressure is on -- and you're ready to meet the challenge. Make this year your best performing ever with Hoover's Online. Try a Hoover's Pro subscription for 7 days FREE, and, if you decide to buy, we'll give you a 20% discount* on a Pro or Pro Plus subscription. This offer is ONLY available to SalesNewz subscribers, so take advantage today!

http://www.salesnewz.com/2003/0311.html
03.11.03
Create Winning Proposals with Sant
ProposalMaster is a powerful tool designed to produce winning proposals and other sales documents quickly and easily. With ProposalMaster, you can create complete proposals, letters, presentations, or virtually any other sales document in minutes. It's a smart system that asks you a few questions about the opportunity and the prospect, and then creates a client-centered, professional proposal—instantly. To get your free ProposalMaster Demo.

http://www.salesnewz.com/2003/0210.html
02.10.03
How to Succeed at Cold Calling
There it is. That darn phone. And you have to pick it up and call someone you don't know. You need to make some cold calls. The first thing to know is this - the longer you put off picking up the phone and making that first call, the heavier that phone gets. Give it enough time and you'll swear the phone weighs 500 pounds when you try to lift it.

http://www.salesnewz.com/2003/0128.html
01.28.03
 
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