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B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
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[2008-03-28] Selling Remnant Ad Inventory
ESPN recently decided to stop selling remnant ad inventory via automated ad networks / exchanges.
[2008-03-07] B2B Marketers Start Measuring Cost-per-opportunity
A reader asked me to explain why fewer leads are better and why "cost-per-lead" budgets fail. These are two great questions that have the same fundamental answer: quality first then quantity.
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