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B2B Marketing
Innovation, Guides, Information... |
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CRM
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Finding Prospects
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Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
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[2007-06-21] The Physics of Trigger Events for Lead Generation
Most buyers aren't ready to buy when we're ready to sell. This trite but true observation has significant implications when it comes to lead generation.
[2007-06-20] Tracking Sales Offline
Often when I speak to groups, I ask for a show of hands. "How many of you have a shopping cart on your Web site?" Rarely do even ten percent of the hands shoot up.
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