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B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
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[2006-09-20] Why Pay for Advertising That Does Not Yield Sales?
Why pay for advertising that does not yield sales? Before you part with your cold hard cash, consider various ways to increase and maximize your conversions.
[2006-09-12] A Collaborative Sales Model Changes the Seller's Value
Some people believe that the job of the seller is to communicate and offer value, or to differentiate their offering so buyers know how to choose one product over another. I've also heard it said that the products themselves create value.
[2006-09-06] Lead Generation Conundrums
Our client list over at Page Zero is varied. One of the ways we can most consistently add value is in custom work driving paid search traffic and helping with site design and copywriting for "complex" sales, such as B2B campaigns with long sales cycles.
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