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B2B Marketing
Innovation, Guides, Information... |
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[2006-05-25] Sales Using The Law Of Expectancy
Studies in persuasion technology show that what you expect tends to be realized. I call this the Law of Expectation, which is also one of the tenants of sales.
[2006-05-19] Unique Selling Proposition: USP for Success
Business management is a topic that receives books and lecture circuits worth of discussion.
[2006-05-11] How to Build Trust and Rapport Quickly
If you're working hard, but aren't consistently generating enough sales and getting referrals, chances are it's a matter of trust.
[2006-05-08] Personal Lead Generation Tools
If you do lead generation (a.k.a. prospecting) for yourself out the WSJ article, "End of the Cold Call?" by Jeanette Borzo.
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