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B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
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[2006-04-13] IT Sales: Stop Selling Commodities and Start Selling Knowledge
The first piece of advice in marketing to strangers is to stop selling products as your lead entrée, as you get your foot in the door with IT sales.
[2006-04-11] Customer Service is a Class Act
Here's a question for you: What's the difference between great service and great services? Let me tell you a quick story to help answer that question.
[2006-04-10] No, Really. Put The Customer In Charge
Guy Kawasaki* cranks out a top-10 list on "The Art Of Customer Service." My favorite of the lot:
[2006-04-06] Lead Generation with Podcasts
When I look at podcasts in the context of the complex sale, and compare them to other mediums, the audience for podcasts is still tiny but gaining momentum.
[2006-04-05] Google Mashes Up Real Estate
Hunting down "homes for sale" through a typical Google search returns extra search boxes for location and listing type; using those search boxes brings up a mashup of Google Base and Maps with listings for available properties.
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