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B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
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[2006-03-29] Sales Techniques: Create Sense of Urgency
Sales representatives are always told, and often in not so subtle terms, to create a sense of urgency in their prospects.
[2006-03-22] Landing Pages, Sales & A Life-sized Green Moose
In sales, everyone knows it's a lot easier to call a potential client from a pre-qualified lead, rather than making a cold call.
[2006-03-21] Customer Referrals and Your Sales Department
For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.
[2006-03-15] Bringing Clients in the Door: How Professionals Can Encourage Business
You're a professional - either a doctor, or a dentist, or an artist. Maybe you're an independent sales person who works on commission, or a speaker who must sell yourself.
[2006-03-13] Taxonomy of Lead Generation
Generating leads for a given product or service is a market in and of itself.
[2006-03-03] Consistent Lead Generation Pays Over Long Term
In many ways, the disiplines of B2B and B2C marketing and lead generation are different.
[2006-03-03] Generating Leads from Tradeshow/Conferences
Aaron Ross over at "Building The "Sales Machine" shares some great tips on tradeshow lead generation.
[2006-03-02] Will Writing a Business Book Generate Sales Leads?
If you have more than a passing interest in writing a business book, this is worth checking out.
[2006-03-02] Podcast: Selling to BIG Companies
If you're involved in complex sale, you'll want to listen to the recording of my live interview with Jill Konrath, Chief Sales Officer and author of Selling to Companies.
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