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B2B Marketing
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[2006-01-19] A Look at Google's Sales Team BusinessWeek offers a glimpse of a typical sales meeting between Google and one of its larger clients.
[2006-01-19] Hot New Lead Generation Strategy: Thinking I finally caught up on a long overdue "to read" pile on my desk.
[2006-01-19] Improve Your Online Sales Lead Tracking I liked the lead tracking tips provided in Michael Ortner's article, "Eight Ways to Improve your Online Lead Tracking," on MarketingProfs.com.
[2006-01-09] What is a Buying Decision? Sounds like a simple question, right? Sounds like all prospects have to do is to see they've got a problem, find a good solution (your product, hopefully), and plunk their money down.
[2006-01-09] Social Network Software My neighbor - a lovely man I've known, and have had social contact with for years - is the COO of one of the world's largest companies.
[2006-01-04] Top Six Lead Generation Challenges for the Complex Sale in 2006 Based on our research, I think companies with complex sale will face the following six lead generation challenges in 2006:
[2006-01-03] It's a New Year for Lead Generation for the Complex Sale Greetings and happy New Year! Wow, I haven't posted here in a month but I promise you will see a lot more activity soon. In the meantime, I wanted to give you an update.
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