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B2B Marketing
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[2005-04-20] Ten Ways To Better Manage Sales Leads
Most marketers believe that generating more sales leads is the key to hitting their revenue targets.
[2005-04-19] Lead Generation & Nurturing With a Human Touch
Marketers must stop viewing lead generation and lead nurturing as a series of campaigns.
[2005-04-13] Think Twice Before Selling ROI
When we're selling to business people, our value proposition has to show a good return. Solid, credible Return On Investment (ROI) calculations are supposed to prove this for us. But if we don't think twice, calculating ROI can sabotage our sale.
[2005-04-06] Transforming Problems into Sales
My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn't be at ease until it was silent again, so I filled the tank.
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