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[2004-06-29] 3 Special Benefits Every Customer Wants
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.

[2004-06-28] Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything.

[2004-06-07] Transforming Objections Into Selling Points
You've been working with a prospect, moving closer and closer to a sale. Just before you clinch the deal, they decide to go with a competitor's product or service. They may say that your firm is too small, or you charge too much or they decided to work with a friend in the business after all, or all of the above. How do you keep this from happening again?

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