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B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
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[2004-04-27] Winning Sales Proposals
Your proposal is selling for you when you're not there, so it must reflect your standards of professionalism.
[2004-04-08] 7 Steps To Test Prices and Convert More Sales
Here's a really simple way... to customise your product offer from the headline to the prices in order to suit local tastes.
[2004-04-08] The Top 10 Powerful Tools for Growing Sales Through Creating Connections
Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certain way, solve a problem, provide more value, or open new opportunities for them which will motivate them to pick up the phone and buy from you. This requires that the focus of your marketing plan be placed on your customer…NOT ON YOU! Taken from The 90 Day Marketing Marathon Blunders from A to Z these ten powerful tools will support you in creating meaningful connections with your clients/customers and providing real time solutions to their challenges of the today.
[2004-04-07] Customer Loyalty in the Technology Industry
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.
[2004-04-07] Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted
If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the baying of an elk's mating call. In fact, it works exactly the same way, through the limbic system.
[2004-04-07] Five Things More Important to Buyers than What You’re Selling : Part I
No matter what customers say they want, what they're really looking for is "something special." They can't quite describe it, but when they find it, they know.
[2004-04-07] Five Things More Important to Internet Buyers than What You’re Selling—Part II
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo. Trust grows through gradual exchanges and reassurances.
[2004-04-07] Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg? Ulcer? Empty wallet?
[2004-04-07] Sales As A Positive Experience
No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word "sales"?
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