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B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
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[2003-10-27] Let's Teach Our Buyers How to Decide
Direct response has been a subset of sales. In its most simplistic definition, it can be defined as any medium that will get a product offer in front of the most appropriate purchasing audience, offer product information relevant to the target consumer, and make available a response mechanism so they can purchase the product.
[2003-10-13] Facilitating Decisions: A New Way To Boost Sales
For years, marketers have assumed that because they can't figure out just how or why a consumer chooses one product over another, the decision is an emotional one. As a result, they've used demographics to position their product within the range of decisions that a defined group might make. The marketer's hope - and a hope is the operative word here - is that their product is positioned effectively for when the 'emotional decision' is ready to be made.
[2003-10-07] CEOs who Sell Share Ideas on Negotiating
One of the chapters in my new book "Think and Sell Like a CEO" (Entrepreneur Press September 2002), is on the topic of Negotiating. I think it might be a good idea to share with you some of the most advanced tactics that I've ever seen for the all important task of getting what you deserve (or, giving up as little as possible). Here's a glimpse of what I've learned so far from the people whom I considered to be the wisest, most experienced people. Not too surprising, I imagine. Let's look at the most profound yet subtle traits for wise negotiating … as practiced at the top.
[2003-10-07] The Ten “Golden-Rules” of Selling the Way CEO’s Sell
Can I have a Minute of Your Time?
Some of the most advanced sales tactics I've ever seen were demonstrated during a weekend seminar given by two purposeful, motivated, passionate salespeople who truly know how to build relationships with executives. These two pros are persuasive and relentlessly positive.
[2003-10-03] The Single Best Way To Boost Sales On Your Site - Forever
Imagine if you could put something on your web site that you know will multiply your sales and boost your profits.
Imagine if you could adjust your web site in a way that you know will maximize the amount of visitors you can convert to subscribers.
[2003-10-02] Look For Your Niche Market in Places You Wouldn't Expect
Anyone who has ever succeeded in doing business on the Internet has discovered the importance of finding their niche market. Finding your niche market means discovering which product or service to sell, and then locating the people that are interested in buying it. While finding your niche may be difficult at first, once you've found it and established a loyal base of customers, you're definitely on your way to success.
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