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B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
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[2003-07-25] $2.5 Million in Sales - This Business is All Wet
Larry Dague could be described with many labels: college drop-out, musician, diver, programmer, web designer, even inventor. The one that is most evident now, however, is online success.
[2003-07-23] Industry Pro Interview: Expanding Your Market Reach For More Sales
Have you ever wondered how to get out of a "sales slump"? I think all of us have! One of the most common things we, as small business owners, allow ourselves to suffer through is "narrow mindedness". We have thoughts about what our product/service is, what it does and who it serves.
[2003-07-23] Inflate Your Sales With Balloon Replicas
Whether you know the term or not, you've probably seen "inflatables" many times before. These are the gigantic balloons that are shaped like company logos, mascots, characters or symbols. They hold some real power when it comes to promotion and almost always increase sales when used.
[2003-07-21] Discussing vs. Sending Price
In addition to connecting price to value, to help you justify your pricing there are a few more guidelines to follow when it comes to positioning pricing: don't just send it, consider how you position it.
[2003-07-11] How to Select Better Sales People
If you're looking for good salespeople, and particularly if you're trying to qualify candidates by phone, there's an emotional intelligence protocol you can use to better qualify them and save yourself time and money.
[2003-07-02] Understanding The Corporate Buyer
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates.
[2003-07-02] Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that?
[2003-07-02] Make Your Web Site Work More So You Can Work Less
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.
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