|
|
 |
B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
|
|
|
[2003-05-30] Marketing Beyond the Hype
Hype is just an icebreaker. It puts people in the mood to hear the rest of your marketing message.
[2003-05-30] Business Success is Rooted in Sales
When I launched my first business I had a wildly mistaken view of what business actually is. First off, I thought an enterprise was about money. I thought business was about the accumulation, budgeting and the careful spending of dollars. Certainly that's part of business. But it's not the important part. I also mistakenly thought business was about creating a high-quality product or service that was compelling and clearly needed. Nope, not even close.
[2003-05-29] 7 Techniques For Increasing Your Sales Letter's Response Fast!
1) Use The Stunning "Avalanche Iceman Technique" When Creating Headlines!
Using this three step technique you can instantly increase the readability and response for your sales letter. Here's how…Simply pick the biggest benefit your product has to offer and make a promise to deliver. For instance…."Write Headlines Guaranteed To Double Your Sales Letter's Response" Then, take that promise of benefit, and transform it into a statement that builds curiosity…"
[2003-05-28] Lack of Time and Opportunity for Success?
The most common excuse among passive people is lack of time and opportunity. Research, however, shows there are more opportunities available every day for people to develop their abilities, succeed and achieve success in than ever before.
[2003-05-28] Don't Overlook The Easy Sales
Are you so busy chasing down new customers that you completely overlooked these two prime sources for easy sales?
[2003-05-27] No Money Promotion that Quadruples Product and Service Sales in Four Months
Better than such offline promotion as press releases, talks, or book reviews? Better than search engine placement, banner ads, ezines and news groups? Yes! The number one way to promote your self and your products is through informational how-to articles that you send to hundreds of opt-in ezines, announcement groups, and Web sites.
[2003-05-27] 10 Tips For Writing Good Sales Copy
Writing an ad? The tips below -- and the important warning that
follows -- will help you to get the very best response.
[2003-05-23] Headlines Bring Sales--Where and How to Use Them
Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.
[2003-05-22] 10 Steps to Research or Google a Topic
In a fast-paced industry like the communications and information technology, a manager needs to keep himself updated about the latest happenings in the world around him. When you publish an Ezine or contribute articles, often you face "writer's block". The next step would be to contribute towards some innovative and creative solutions to gather material for your next article.
[2003-05-22] Communicating with Case Studies
A couple of colleagues and I were discussing a new business idea, but we had trouble expressing how this new business would provide value. And out of our discussions came the idea of writing a case study. If you're not familiar with them, case studies are histories of business initiatives.
[2003-05-22] Success Doesn't Happen Overnight
We've all heard that old saying, right? Of course, we have. And it's so true!
[2003-05-22] The #1 Rule for Businesses - Be Professional
Have you ever walked into a store and things looked sloppy? Stores should have nice neat displays, right? Normally, yes, but sometimes they get a bit messy on busy days and we all understand how that can happen.
[2003-05-21] The Gold Is In Repeat Business
The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need to attract people who come to know and trust you, who are confident your advice is sound.
[2003-05-19] Five Things You Can Do To Improve Your Next PowerPoint Sales Presentation
1. Structure the Presentation based on the Goal
Most sales presentations are persuasive presentations trying to persuade the prospect to purchase. But early in the sales process, you may be making an informative presentation simply educating the prospect on your product or service. Structure what you say and your supporting slides based on your goal for that presentation and how you will move the prospect from where they are now to where you want them to be.
[2003-05-15] Defining The Critical Factors of Your Sales Success
When know what your customers think about you, what they want and need and what you have to do to improve their perceptions, you need to find out how your business functions in its present foundation. You need to break the entire process into smaller, easier to control elements that have a decisive impact on your lack of success.
[2003-05-13] Fire That Salesman
That salesman can't sell anything! Fire'm!!
This phrase has been uttered innumerable times by frustrated managers and executives who failed to make their numbers. The blame is always laid at the salesperson's feet. He did not close, she did not get the account; and so it goes, but few stop to look at the reasons for the salesperson's inability to bring home the proverbial bacon.
[2003-05-13] Documentation – Your Management Insurance Policy
Today we talk about a necessary evil in the life of the manager. And you can thank fellow reader Nancy of California for suggesting that I write an article about this scintillating topic… Don't you just love spending your time documenting? It's such a joy to sit and write down every detail of a situation. And usually those situations which need to be documented fall into the "challenging" category, right? So, as you document, you get to re-live each and every moment of a confrontational or controversial situation. What a blast!
[2003-05-13] Six Steps to Selling By E-mail
Free. . . Sale. . . New . . . Hot. . . Act now! These words announce yet another e-mail sales message. We're inundated with e-mail pitches and wary of anything that sounds too good to be true. So, how do you write your e-mail sales messages so customers will open, and most importantly, act on them?
[2003-05-12] Dropped Jaw Syndrome, Your Fastest, Most Reliable Market
Business owners should be more like doctors.
[2003-05-06] Bye, Bye Sales Force
Gary Brighten, a GM engineer, logs on the Williams Controls website and goes to the GM-secure area. He clicks to the file he's been working on all week, a CAD program that lets him design the farm equipment part he needs. He finishes the design and sends the program over to the sales department after filling out the online purchasing order. In six weeks, 278 GM farm equipment dealerships will receive a supply of the part. He didn't visit with one sales rep. He didn't fax over a paper purchase order. He never talked to a human being. It didn't even take a sales rep to get him to participate online. Brighten's boss talked Williams into offering the service.
[2003-05-06] Clients Who Delay Making a Decision
More and more salespeople are facing sales situations in which clients are delaying the close. To begin to get the sale back on track the salesperson has to first really understand what is causing the delay. Is it really a delay? Does the opportunity exist? If so, what are the best steps to regain momentum? By knowing why the deal is on hold you can plan a strategy that can help remove the obstacle. You also must find a way to create a sense of urgency and remain positive and not show signs of frustration. Let's look at each of these:
|
|
