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B2B Marketing
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[2002-11-27] Why Write a Sales Letter for Each Product?
Authors/publishers are great at getting their books written, but after the initial one-year honeymoon, sales slow down. To counter this make sure your book or any product or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each one.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. For each of my teleclasses I write one; for each eBook I write one. I even write one for my bookcoaching services.
[2002-11-26] Achieving Success with Affiliate Programs
No product... not even a product idea. What's a would-be online entrepreneur to do?
For many beginners, affiliate programs seem like a dream come true: earn a commission selling another company's products or services. No need to create one of your own! What's even better is that you only have to place a couple of banners or links on your website, and this hot product will sell itself! Right?
[2002-11-26] Sales Letter Surgery
If you're in an industry that relies on securing an appointment to get a sale (and even if you aren't) this article will be of particular interest.
Lets say that over the course of the day, you send out 10 cold appointment letters, and from those 10 you end up with 1 luke warm appointment.
[2002-11-25] How to Obtain and Use Customer Testimonials
Before you rent or go to a movie, what do you do? You find out what others have said, whether those others be professional critics or average people who have seen the movie. Before you spend that seven dollars, you want to know what other people like you thought of the experience. Essentially, these movie criticisms and endorsements are testimonials.
It's natural for people to buy on a recommendation from another customer, rather than rely on a sales pitch to help them make their decision. That is why it's so important for you to obtain and use customer testimonials.
[2002-11-18] HOW TO INCREASE YOUR SALES DURING THE HOLIDAYS
Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during the Holidays.
What can you do to get the attention of your prospective customers and clients? And how can you get them to buy from you during this Holiday Season?
...GIVE THEM AN IRRESISTIBLE OFFER THEY CAN'T REFUSE
[2002-11-18] Produce More Sales from your Email Promotions
Do you get sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?
If you answered not many, then you need to re-evaluate. The answer to Online success is the same as traditional Success--promotion, promotion, promotion.
Use these easy ways to boost Online credibility and sales:
[2002-11-13] Get More Sales With Your Sales Messages
You can get more sales with your sales messages by making sure they always include the following 7 key features.
[2002-11-12] GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE
Prospects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for those benefits makes them want to believe everything you tell them. But skepticism makes them reluctant to buy. When their skepticism is greater than their desire -- you lose the sale.
[2002-11-11] How To Increase Your Closing Ratio
Golly, if you're involved in any kind of marketing or promoting a product....seems like you've got to be some kind of superman salesman to make a lot of sales.
[2002-11-11] But What Do I Sell?
So, you want to start your own online business. You know you have to create your own website, start your own ezine and generate traffic to your site before you can make sales.
[2002-11-11] Web site strategy: "Buy or Goodbye"
The first popular strategy for e-business websites we are about to discuss could also be described as a "Sale Focused".
[2002-11-08] Sales Letter Surgery ... Before and After ...
If you're in an industry that relies on securing an appointment to get a sale (and even if you aren't) this article will be of particular interest.
[2002-11-07] Make More Money with Big Auction Lots
To big lot or not to big lot?
[2002-11-07] Using Email to Drive Online Holiday Sales
This quarter, U.S. online sales are expected to hit $13 billion, according to the U.S. Commerce Department. Will you get your share of the retail pie this holiday season?
[2002-11-06] How To Organize And Save Your Marketing Data Accurately...
If you are little bit like me when I started with Internet marketing, you'll often find yourself searching for your special bookmarks or free e-books/articles and software you downloaded.
[2002-11-06] An Almost Foolproof Way Of Increasing Your Sales Conversions By Up to 800%
Statistics show that 80% of people purchase after the 5th contact yet 90% of sales people give up after the 2nd contact ... they're wasting thousands of dollars in sales opportunities.
[2002-11-05] Coupons, Coupons, Coupons
Coupons can be a great way to promote, increase, and improve your business. They can be used to entice new customers, move hard-to-sell merchandise, "time-shift" your customers by getting them to come in during traditionally slow times, or as a stand-alone product when sold as gift certificates.
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