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B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
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[2002-10-31] How Hard Is It To Get Guaranteed Sales From Guaranteed Visitors ?
You will certainly have come across one of those "guaranteed visitors" deals already. Ads like : "Do you need traffic ? We'll send 50,000 or even 100,000 visitors to your site - starting today" promise the solution to every webmaster's nightmare about not getting enough visitors to his web site. Most of the times, these visitors are delivered in the form of pop-unders at high traffic sites.
Let's suppose you're an Internet marketer and you're selling a $20 ebook. Then they make nice strategic numbers' games like : If only 1% of those 50,000 bought your $20 ebook, you would make $10,000 from an investment of, let me say $180. If Internet marketing was that easy then why are the "gurus" telling us how important it is to get TARGETED traffic?
[2002-10-29] Show And Sell
Imagine picking up 2 competing product catalogs with 2 different messages on the cover.
The first one says: "Let us tell you how much our products cost."
The other one says: "Let us TEACH you the most effective ways to be attractive to the opposite sex."
If you automatically decide you'll read the second one and throw the other into the trash, then you would've proven one of the best business strategies to be true: In order to become a successful seller, you have to be a teacher, too.
[2002-10-22] TURN CUSTOMER COMPLAINTS INTO MORE SALES
Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers' complaints determines which of these two results you get.
[2002-10-22] How Often Should You E-mail Your List?
Last month someone on my e-mail list wrote me a long e-mail calling me an "Internet whore." He went on to say he was un-subscribing from my newsletter. He added that I was "slocking *****" and that I had "lost my ethics."
I thought about the anonymous writer and reflected on what he said. It made me wonder how often any of us doing business online should send out our email. Weekly? Monthly? Hourly?
[2002-10-11] Increase Sales by Offering
Now that your website is up and running have you give much thought to mail-in orders? Or phone orders?
[2002-10-08] Rocketing Your eBay Profits
You Will Make $1000 a Month in 3 Months if:
[2002-10-07] 8 Things to Remember When Designing a Direct Sales Piece
When it comes to designing a direct sales piece, whether it be a brochure or a sales letter, the little things really do count. Focus as much on presentation as you do on the message.
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