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B2B Marketing
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[2002-05-30] Nine Steps to Building a Winning Sales Organization
Is your sales team performing far below potential?
Mine was. In my first sales manager's job almost 20 years ago, I inherited a ten-person sales team that was ranked dead last out of 64 offices. Our only producer was an 18-year veteran with the company. None of the other nine salespeople had more than one year of sales experience. Obviously, we were performing far below standards. The attitude in the office was pitiful. I heard a lot of excuses for poor performance like "lousy territory" and "our prices are too high," but what my salespeople really lacked was a success role model.
[2002-05-28] How to Improve Your Sales Copy to Get More Sales
A few small changes in your sales copy can produce a big increase the number of sales you get from your web pages and sales letters. Here are 12 simple things you can do to improve the effectiveness of your sales copy -- and increase your sales.
[2002-05-20] The Value Of A Good Sales Letter
Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing package for it can be the most effective tool over any other promotional material. The reason being that a good sales letter gives you an opportunity to make a smashing impression right off the bat.
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