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B2B Marketing
Innovation, Guides, Information... |
Content Ideas
Creative, New, Fresh... |
CRM
Operational, Collaborative, Analytical... |
Customer Service
Tips, Training, Phone Skills... |
Finding Prospects
Suscriber Lists, List Brokers, Targeting... |
Internet Sales
Marketing Campaings, Boosting Sales, Opportunities |
Lead Management
Managing, Distributing Leads, Systems... |
Marketing
Strategies, Advice, Online... |
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[2002-03-25] Can a Sales Team Ever Really Work Together?
In some form, if we work with others, we are all part of a sales team. We may write the content that is being sold or sell the space that the ads will go in. Either way, without the one, the other cannot survive. Without content, what can be sold? Without an ad to go in the content, how can money be made to pay the content writers? Every one in the office makes the sales department successful or horrible. Chemistry is a must.
[2002-03-21] The Birth of the Sell Side Solution
Global shipping giant DHL employs the world's largest express shipping network to service over 120,000 destinations in 228 countries and territories. 5,900 offices, 36 hubs, 275 gateways, 254 aircraft, and a team of 68,700 air express professionals support their worldwide coverage.
[2002-03-18] Why People Buy
Why do people buy? The answer may seem like common sense, but it is not. Most sales people have no idea why their customers buy. They assume that customers buy for their reasons, when in fact the opposite is true, and here is the common sense part: customers buy for their own reasons. Many companies still attempt to make customers buy for their reasons. You must understand why your customers buy your product or service.
[2002-03-14] Use the Internet and Your Web Site to Close Sales
The Internet is currently the most dominant force in marketing. Yet, most companies are struggling to implement strategies needed to make their web sites pay-off and increase their business. The first step is to bring visitors to your site. The best method to increase a site's visibility is through old-fashioned sales and marketing; there is no quick fix. The sales professional makes use of their web site to increase sales and attract new customers. Here are a few tips on how to use the Internet to close sales.
[2002-03-05] Speaking of Success
In the quest to attract customers and make more sales, the temptation is to focus on the Internet. It's easy to forget there are other tools that are less tedious, easier to use, and even more effective.
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