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[2001-09-17] Give Them More Than A Sales Pitch
If you're like me, you probably get a massive number of email offers each day. Because of this great growth in the volume of email, you'll need to find some way to distinguish your email sales message from those of the competition. In order to make your sales letter stand out from all the rest, you have to find a way to offer your customers something a little "extra."
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