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[2001-08-08] Successful Sales Through Psychological Triggers
A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious.
Knowing the subconscious reasons why people buy, and using this information in a fair and constructive way, will trigger greater sales response -- often far beyond what you could imagine.
[2001-08-08] Internet Sales 101
Whenever I try to convince myself that I am not a Salesperson, but a company President - I just take a look at my incoming revenue. No Sales = No Revenue. Whatever your feelings are about the sales profession, the fact is we've all got to have it. Also, it's no mistake that the more successful the business, the more people it has selling - at all levels - no matter what their position or job function.
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