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B2B Marketing
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[2001-07-16] Five Ways to Get Web Site Sales Letters That Pull Like Crazy Sales letters are everywhere on the Internet. More and more of the biggest selling sites are doing their money-making magic with a long, meaty sales letter.
Wanna sell something? A good old fashioned sales letter is a great low-cost way to give prospects all the information and motivation they need to become paying customers.
[2001-07-05] Turning a Technology Brand into Revenue During the last twenty-four months, business-to-business technology players have miss-positioned their corporate business development by disproportionately spending their firm's funding resources on brand awareness instead of revenue generation.
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