SalesNewz.com

Are you shopping on Black Friday but do not want to wake up early in the morning for good deals? Well, sleep no more because this time you are leaving thanksgiving dinner straight to the stores.

Wal-Mart plans on special discounts the night before Black Friday. On Black Friday midnight, products such as Xbox 360 with Kinect console will sell for only $199.96, originally priced at $299, plus a $50 Wal-Mart gift card with the purchase.

Duncan Mac Naughton, Walmart’s chief merchandising officer, explains how Wal-Mart’s “customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday.” Walmart will start at 10 p.m. on November 24, earlier than any other retail stores, with their deals on toys, clothes, and home accessories.

At midnight, Walmart will begin discounting electronic devices as well, such as a 51-inch Samsung plasma TV for $498, down from $649. From 8 a.m. throughout the weekend, another round of discounts begins on tires, cameras, GPS devices, and other merchandise.

For the first time, retail stores such as Macy’s, Target, Kohl’s and Best Buy are opening at midnight on Friday.

Best Buy’s executive VP and chief marketing officer Barry Judge commented on the holiday deals and how they offer their Facebook fans special offers. “We are thrilled to offer our customers and over 5 million Facebook fans a sneak peek into this year’s hottest Black Friday deals today with additional items revealed soon. We will continue to provide an advantage to our Facebook fans with early access to more offers and experiences than ever before,” he said.

There are negative consequences for opening stores this early. For one, customers now have to leave home early on Thanksgiving, leaving some good turkey dinner on the table, just to start shopping and to be near the front of the line.

For two, salesmen and women have to work extra on a day that is supposed to be for family gathering. “I just don’t think that’s good business, in a sense, to make your employees come in on one of the biggest holidays of the year and cut their family time short,” said a saleswoman for a molecular biology company saleswoman.

On the other hand, a handful of employees think that this is an opportunity to receive incentives. “There are many associates who would prefer to work this time as they appreciate the flexibility it affords their schedules for the holiday weekend,” said Holly Thomas, a Macy’s spokeswoman,

About the Author: Soud is an author for the iEntry Network.