Low April Sales Numbers Manage To Provide Comfort

Doug Caverly
By: Doug Caverly | May 7th, 2010

Yesterday morning, what we’re about to discuss would have looked like bad news, and even now, it’s not exactly great.  But following the Dow’s 1,000-point plunge yesterday afternoon, people in the sales business may still find it a relief to know that April retail sales numbers showed small declines in spending.

Here’s a dataset put together by Sy Harding: “Teenager favorite Aeropostale (ARO) reported its April sales fell 5%; Abercrombie & Fitch (ANF) sales fell 7%; American Eagle Outfitters (AEO) saw its sales decline 6%; The Gap (GPS) reported its April sales fell 3%; Target (TGT) reported a 5.9% decline; Dillard’s (DDS) sales fell 5%; Kohl’s (KSS) sales dropped 7.7%’; J.C. Penney’s (JCP) April sales fell 3.3%.”

Then other companies, including Macy’s, Nordstrom, and TJX, managed to post small gains, preventing the news from being all negative.

And again, it’s necessary to consider that the Dow took a significant beating yesterday, closing down 3.2 percent (or 347.80 points) even after having a bit of time to recover from the crash that’s rumored to have been caused by a typo.

So stay on your toes, sales pros, but don’t go into full-on financial apocalypse mode just yet.


About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.



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