SalesNewz.com

Just about every company aims to sell things, and just about every company puts some effort into the process.  At the same time, businesses can’t go too far – spending $600 million on a marketing campaign that’ll only appeal to people over 106 is no good – so a recent study examined whether digital marketing tends to prove profitable.

The short answer, as determined by PROMO Magazine and reported by eMarketer, is “maybe.”  PROMO surveyed some marketers, and although rather few of them had a problem with digital marketing, a whopping 44.7 percent marked either “Do not measure,” “Do not know,” or “Does not apply.”

But 34.0 percent of respondents thought interactive marketing is more profitable than traditional types, and another 13.9 percent said it’s equally profitable.  Only 7.4 percent felt the newfangled approach is worse, which is encouraging.

What’s more, as results from 2007 and 2008 were stacked up against the 2009 numbers, it was apparent that interactive marketing is becoming more well-regarded as time goes by.

So if you’re looking to increase sales and haven’t fully embraced the online world, this may be a good route for you to take.  Beat your competitors to using digital marketing, and you might even see some larger-than-usual gains and solidify a foothold.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.