• Are you happy with the number of leads in your pipeline? Is your sales team?

• How many more qualified sales leads could you generate if you had the ability to nurture relationships with qualified prospects and automatically identify when someone is ready to engage with sales?

• Do you get a lot of leads that seem good but are not yet in an active buying cycles? What do you do with them today?

• How many more sales-ready leads could you create if you had the ability to develop relevant and personalized relationships with early-stage prospects before passing them to sales?

• Does sales follow-up on all your marketing leads today?

• Do your leads ever get dropped on the floor? Are you confident that every lead gets appropriate and timely follow-up?

• How much more effective would your lead generation be if you could ensure no lead got dropped and everyone got appropriate and timely follow-up?

• How much more effective would your marketing programs be if sales followed up on twice as many leads as they do today?

• How long does it take you to design and create a new campaign? How many people do you need to get involved?

• Do you ever feel like you have too much to get done in a day? Do you ever feel like you get stuck in the weeks managing all the detail of your demand generation campaigns?

• If you could design and create every aspect of a new campaign in just a few hours, how much could you improve your marketing results?

• How much time could you save if you had a software tool that helped to automate the boring, manual aspects of campaigns? How much could you improve ROI if you could spend more time focusing on the strategic and creative aspects of campaigns?

• Do you wish you could better understand and demonstrate how all your marketing activities impact pipeline and revenue?

• How much could you improve the ROI of your marketing programs if you understood how each program is influencing pipeline and revenue, and could adjust budgets accordingly?