 WebProWorld Marketing Forum |
The Blog Marketing Explosion
There are literally thousands of blogs by eBusiness insiders. This has changed the landscape of guerrilla marketing. At first it was seen as just something cool to do ... but blogs are now being used to build personal and corporate credibility that will eventually attract customers (they hope!).
Link Popularity Question!
Why is it every linked popularity has different results? Some show I have such and such in Google, or Altavista or all the web and other show other result for the same search engines.
How can I value the results?
Need Advice on Advertising - Internet.com
I have $5k per month fund for advertising and have been using it so far for advertising in magazine ads. Newspapers....hard copy advertising. I want to try and maximize the traffic (hits) to my website and thought I might have a better ROI if I used paid links/impressions on very high PR sites and thus ensure more traffic and a higher ranking for my pages.
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| Recent Articles |
Ask Jeeves Advertising Products and Sales Division
Ask Jeeves has formed AJinteractive, the company's new U.S. advertising products and sales division. AJinteractive was formed to provide advertisers and publishers with world-class search, direct marketing, and media solutions, to effectively reach their target audience.
Customer Service: Stop Sabotaging Your Customer Relationships
If you've called for customer service recently you're familiar with this recorded message "This call may be recorded or monitored for quality purposes." I immediately think to myself, "Oh great, here comes the game of 20 questions."
Why I Absolutely Hate Writing Sales Letters
Rather, I hate calling the stuff I write "sales letters" because it's so much more than that. In a recent article I wrote, I mentioned that Internet sales letters should actually be called webpages more than anything else.
Which means that if you're trying to sell something on the Internet, it is only logical that you make use of this form of technology as much as possible!
How You Can Use Pain and Pleasure When Selling
I bought a new notebook computer yesterday. The old one has served me well for a long time, and I felt that it was time to change to a lighter, slimmer and more compact model.
Are You Selling or Refusing to Sell?
Some businesses unknowingly set up barriers which make it difficult for customers to purchase their products. A while back I wanted to purchase a particular software product through the Internet but they wouldn't accept credit payments from my country. I ended up getting a similar product from one of their competitors.
Use Bundling To Increase Your Profits And Sales
An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you're selling a computer you could add in software, hardware, computer furniture, etc.
Maximizing AdSense Revenues via Up-Selling
If you go into any Blockbuster Video store, you quickly notice the company's use of a classic marketing technique - up-selling correlated products. This technique is highly effective at maximizing Blockbuster's revenue and profit per customer. Moreover, this same technique can be applied to websites using Google's AdSense program.
The Seven Secrets of a High-Sales Marketer
If you want to boost your website sales to the next level, you've got to think and act like a High-Sales Marketer. Here's how: 1. Think sales not just traffic. Pay-per-click advertising is a great way to pull traffic. Could anything be better?
10 Power-Packed Ways To Spark Your Sales
1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested. 2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.
Mind Set That Helps You Get New Clients
If you are a sales person, a professional who needs to fill your practice, or a new business owner looking to find clientele to whom you can sell your new products, your success will depend on your ability to promote yourself and/or what you have to offer. Oftentimes, people will start in to a new business venture and quit because of the stress and discouragement experienced during the process of looking for paying clients.
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| 10.20.04
How To Increase Sales With Automation Improvements
 By Diana Barnum
pular is online shopping? And is there room for improvement? Let's check out some pros and cons of automated shopping and see.
Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of shoppers make purchases, up from 3.5 percent in 2003, reported by DoubleClick, an online marketing company.
And approximately 30 percent of shopping carts are abandoned, according to recent surveys by BizRate.com, a shopping search engine.
The main reasons for shopping cart abandonment are*:
- High shipping prices (72%)
- Comparison shopping or browsing (61%)
- Changed mind (56%)
- Saving items for later purchase (51%)
- Total cost of items is too high (43%)
- Checkout process is too long (41%)
- Checkout requires too much personal information (35%)
- Site requires registration before purchase (34%)
- Site is unstable or unreliable (31%)
- Checkout process is confusing (27%)
To decrease shopping cart abandonment and increase sales, simple minor improvements in automation can be highly effective. Here are some tips that work best for clients and workers alike of OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with their marketing, public relations and freelance writing services.
 TOP TIPS FROM OHIOHELP.NET
1. Calculate all handling charges and fees in with your price whenever possible, so that you can offer no-cost shipping. And check for specials like Flat Rate packages with Priority Shipping.
2. Don't have people pre-register, fill out lengthy forms, wait for email confirmation, find their password / user ID and figure out how to log in again and continue to fill out more detailed forms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period.
3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up.
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4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select "1" again.
5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!
6. Test special product and package prices with offers on a "Thank You" page or with a "Thank You" email.
7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.
 8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated "Thank You" follow up. It also has autoresponders for pre-sale and after-sale communications, digital tracking and delivery solutions, importing / exporting of lists and autoresponder series, electronic coupons, affiliate programs and more.
NO-COST TRIAL AND INFORMATION
For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the "Freebies" section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore
So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net .
* From research (Fall, 2001) by Vividence Corporation, specializing in Customer Experience Management (CEM) products and services.
About the Author:
By Diana Barnum, president of
http://movingaheadcommunications.com and CEO of
http://ohiohelp.net . For more help with marketing, public
relations and writing, email mailto:diana@ohiohelp.net or
call: (614)529-9459. |
