SalesNewz.com

Mention cold calling to a bunch of entrepreneurs and most will grimace as if they were in pain.

I get it.
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If you want to make more sales or attract more high quality clients, you need to understand the following marketing fact:
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Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales.
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Every company wants to sell more.

As a copywriter you would expect me to harp on about how the copy across all your marketing materials is essential if you want to engage and encourage your customers to buy. Of course that’s true, but this post is going to look more at your company as a whole and how its entire marketing ethos should work.
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I’ve been spending some time writing about how the job of sales has changed dramatically over the last few years. In recent posts I outlined what I called the Disciplines of the New Sales Professional and followed that up with the Practices of the New Sales Professional.
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