By: John Jantsch | March 17th, 2016 | Comment Now »
Facebook advertising is perhaps the most powerful lead generation tool available to small business marketers right now. (I, of course, have to add the disclaimer that this could change and probably will within the next 18 months.)
In 2016, however, it is one of the best, simplest, most affordable ways to create awareness, leads and ultimately clients for local and national businesses alike.
I decided to write this post because every time something gets hot you see a rush of internet marketers ready to arm the prospectors with shovels and picks.
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By: John Jantsch | January 29th, 2016 | Comment Now »
Marketing Podcast with Danny Iny
The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new set of tools. Read the rest of this article »
By: Stoney deGeyter | November 23rd, 2015 | Comment Now »
Many people think of a “conversion” as a confirmed sale. It is, but that’s not the only thing that actually qualifies as a conversion. Every business is different. When it comes right down to it, a “conversion” can be almost anything: Read the rest of this article »
By: Sally Ormond | October 19th, 2015 | Comment Now »
Marketing – you can’t run a business without it.
Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in order to get your customers to buy. Read the rest of this article »
By: Paul Gillin | September 25th, 2015 | Comments Off on A Sales Pitch isn’t A Relationship
It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work. Read the rest of this article »