Lead Conversations to Replace Lead Funnels

By: John Jantsch | January 29th, 2016 | Comment Now »

Marketing Podcast with Danny Iny

The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new set of tools. Read the rest of this article »



Are You Losing Sales By Only Tracking “Big Kahuna” Website Conversions?

By: Stoney deGeyter | November 23rd, 2015 | Comment Now »

Many people think of a “conversion” as a confirmed sale. It is, but that’s not the only thing that actually qualifies as a conversion. Every business is different. When it comes right down to it, a “conversion” can be almost anything: Read the rest of this article »



The Marketing Trigger That Will Boost Your Sales

By: Sally Ormond | October 19th, 2015 | Comment Now »

Marketing – you can’t run a business without it.

Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in order to get your customers to buy. Read the rest of this article »



A Sales Pitch isn’t A Relationship

By: Paul Gillin | September 25th, 2015 | Comments Off on A Sales Pitch isn’t A Relationship

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work. Read the rest of this article »



5 do’s & don’ts of B2B lead qualification

By: John Coe | August 21st, 2015 | Comments Off on 5 do’s & don’ts of B2B lead qualification

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Read the rest of this article »