By: Chris Crum | July 31st, 2015 | Comment Now »
LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience. Read the rest of this article »
By: Alex Boyer | July 6th, 2015 | Comments Off on We’re All On The Same Side in Sales
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Marketing Podcast with Ian Altman
There was a time, a really long time, where selling was compared to winning a game, outflanking your opponent or capturing your prey. And maybe when the seller held a few of the cards there was some truth to the analogies. Read the rest of this article »
By: Jim Connolly | June 1st, 2015 | Comments Off on Attract more sales enquiries with these 4 tips
How easy do you make it for prospective clients or customers, to spend their money with you?
That may sound like an odd question. After all, every business owner should be making the purchasing process as effortless as possible. As you know, this is not always the case. In fact, we regularly encounter hurdles that stop us from choosing a particular vendor. Read the rest of this article »
By: John Coe | May 1st, 2015 | Comments Off on Content meets the B2B buying process
We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. But like most good things, such as Texas BBQ or Chicago deep dish pizza, we tend to overdo it! As a result we’re into the next inevitable phase of content marketing – content overload. First, let me give full credit to my friend Joe Pulizzi, Content Marketing Institute founder, who in eight years has brought content marketing strategy to the forefront of CMO’s campaign plans. We share two things in common – a belief in content marketing, and also are frustrated fans of the Cleveland Browns – he even wears orange! But I digress. Read the rest of this article »
By: John Jantsch | April 3rd, 2015 | Comments Off on What Does the New Sales Leader Look Like?
The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization.
Does this suggest that the quota carrying experience of the current sales leader is no longer a valid marker of sales success? Perhaps it does. Read the rest of this article »