Google Play changed how people access the Android market alongside every other Google app. In that spirit, Google has created new sales reports for app publishers. It should give publishers the tools they need to serve themselves and their customers. Read the rest of this article »
In a recent post, I provided a list of 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy. That post barely scratches the surface of conversion optimization tips you can implement to build a more user-friendly site that out-converts your competitors. But they are all fairly easy to implement, and it gives you place to start. Read the rest of this article »
If all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers! Unfortunately, conversion optimization takes a back seat to the age-old question, “Where are my rankings?” What businesses should be asking is, “Where are my conversions?” To paraphrase James 2:20, “But do you want to know, O foolish man, that rankings without conversions are dead?” Read the rest of this article »
Dear Rich,
I have a full time job, but I’m very passionate about staying healthy, eating right, and exercising, all on a limited budget.
One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. But that’s not the odd thing. What’s strange, at least at first glance, is that a number of these companies have suffered only small drops in sales. This goes against everything we’ve ever thought about in search marketing–I mean, the reason that you work so hard in search is to get traffic to your site, because the more traffic you get, the more you sell–right? Google says wrong–at least partially wrong–and they have a good reason why.
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