By: Gabriel Goldenberg | January 29th, 2010 | Comment Now »
Good copywriting does more than just explain the details of a website’s products or services. It needs to speak to a person on an emotional level, giving them hope while getting the point across fast. It also needs to compel a person to take action.
The biggest weakness of the average website today is its copywriting. Getting an awesome design is the easy part of having an online presence; saying your piece – intelligently – is much more challenging. Yet that’s what makes sales
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By: Brian Solis | January 15th, 2010 | Comment Now »
In July 2009, experts predicted that advertising on Facebook would surpass MySpace by 2011. What represents a tectonic shift in social media spend is now anticipated in twenty-ten (2010).
A new report published by eMarketer, “Social Network Ad Spending: 2010 Outlook” documents the major shifts in social network advertising spending that emerged in 2009 and will ultimately unfold in 2010. Read the rest of this article »
By: Brian Carroll | January 8th, 2010 | Comment Now »
To help you start the New Year, I’d like to wrap up my Lead Generation Checklist Series with the secret to successful lead generation – and, for that matter, marketing in today’s B2B space: lead nurturing.
At it’s core, B2B lead generation is about building relationships. In today’s commoditized business climate, the one thing that sets apart companies with a complex sale is how well they build and nurture long-term leads.
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By: Ravi Venkatesan | December 18th, 2009 | Comment Now »
The complexity of Google Adwords is always on the rise and it takes time, skill and effort to achieve good results with PPC campaigns in terms of finding the sweet medium of increased conversions and reduced costs.
If you have an existing PPC campaign and it is performing decently, you can still increase its scope and hence improve its performance by targeting more keywords in the niche you are running your campaigns in.
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By: Frank Reed | December 4th, 2009 | Comment Now »
All of the talk of how things were on ‘Black Friday’ is now followed by the yearly quest for the Cyber Monday data. We in the online world love to see just how much the shift to online commerce continues to overtake the traditional way that goods and services are sold. Whether these numbers are inflated or given too much credit is always a concern but this year’s trends, at least from a few sources, points to the continued rise of online growing while brick and mortar struggles.
To what degree this year’s trending points to a larger economic trend is a huge TBD (to be determined). Honestly, more people may have experimented with online purchasing to save time and money including gas and food that is part of the in-store shopping experience of a venture out on Black Friday. That’s just my thought and there is NO scientific backing on that one.
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