Content marketing is for salespeople, too

By: Mike Moran | October 17th, 2014 | Comments Off

You probably heard that content marketing is kinda important. All the cool kids are doing it. If you’re doing it right, you probably have learned a lot about which content moves your audience. You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Job over, right? Wrong. Read the rest of this article »



5 Ways to Sell Your Products By Selling Yourself First

By: Stoney deGeyter | September 26th, 2014 | Comments Off

When a visitor lands on your website, there are two questions they need answered:

1. How does this product or service benefit me? Read the rest of this article »



How to Sell to a Prospect You Can’t Even See

By: John Jantsch | September 5th, 2014 | Comments Off

Podcast: Play in new windowDownload

Marketing Podcast with Tom Martin

For the last few years I’ve been telling business owners that sales and marketing has changed so much because buying has changed so much. Read the rest of this article »



Lots of Vendors Can Help You Find Leads on the Web

By: David Raab | August 15th, 2014 | Comments Off

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross,* but its central message rings true: good leads are the lifeblood of a sales organization.** That’s why scanning the Internet to find new  prospects is such an exciting opportunity. At least a dozen firms are now following that path. Read the rest of this article »



Here’s the fastest way I know, to increase your sales and profits!

By: Jim Connolly | July 25th, 2014 | Comments Off

If you want to generate high quality sales, extremely quickly, here’s a suggestion. It’s based on an idea I have used and seen used, many times, with amazing results. Read the rest of this article »