April 28, 2017

Microsoft and LinkedIn Begin Aiming for Salesforce

April 27, 2017 SalesNewz

Since Microsoft’s $26 billion acquisition of LinkedIn three days after Christmas 2016, little has been heard from what would be Microsoft Dynamic’s bold upgrade to the CRM industry. But the picture has become much more clear since Microsoft CEO Satya Nadella recently gave Reuters the details of upgrades to its […]

SnapChat vs. Facebook Ad Sales Battle Continues

April 18, 2017 SalesNewz

Yes, the headline is campy, but there is no denying the battle for supremacy and which side has gained the upper hand. On the very day (April 13th) that Facebook’s Instagram Stories announced over 200 million daily users, shares of rival SnapChat dropped 1.2%. This is a notable dip in […]

Missing Sales From Poor Email Metrics

April 6, 2017 SalesNewz

An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly the most effective marketing channel, marketers overall aren’t fully utilizing the available capabilities and advantages of email metrics. Of 2,510 email marketers who took time out to share their experiences and current use of email […]

Retail Fundamentally Changing Says eBay CEO

March 23, 2017 SalesNewz

UPDATE: After years of huge losses and store closings, Sears warned investors that it has “substantial doubt” it will stay in business. Sears also owns Kmart. As noted here recently, the well-established retail giants have seen significant loses the past few years. This downward trend hit a breaking point at […]

Email Personalization Boosted Retailer’s Sales

March 14, 2017 SalesNewz

There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marketing data tools has made email the ultimate personalized bond between businesses and both their “today customers” and “tomorrow customers”. Retail TouchPoints featured […]

Another Retailer Falls To eCommerce

March 6, 2017 SalesNewz

Due to what has been coined as The Amazon Effect, 61 year old electronic retail behemoth H.H. Gregg is expected to file for Chapter 11 bankruptcy this week. After announcing last week the closing 40% of it’s retail locations (88 mega-stores) and 3 distribution centers for profitability restructuring purposes, sources […]

How Marketing Sales Leads Can Be Missed

February 27, 2017 SalesNewz

I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at amazing rates and I’ve seen ones so bad that digital tumbleweeds practically blow […]

Artificial Intelligence Coming to H&R Block Tax

February 16, 2017 SalesNewz

IBM announced a partnership with H&R block to use their artificial intelligent platform IBM Watson to radically improve tax preparation. “Introducing the biggest advancement in tax preparation technology,” exclaimed IBM in an announcement video. “Say hello to the partnership between H&R Block and IBM Watson. Imagine being able to understand […]

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